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Okta Keeping It Simple: The Big 3 – OKTA, LLY, ADSK

Q1: What is Okta and how does it fit into the 'Big 3' alongside LLY and ADSK?

Okta is a leading identity and access management (IAM) platform that simplifies secure user authentication for businesses. In the context of the 'Big 3' (OKTA, LLY, and ADSK), Okta represents the cybersecurity and cloud infrastructure sector, while Eli Lilly (LLY) and Autodesk (ADSK) represent pharmaceuticals and design software, respectively. Together, these companies highlight diverse growth opportunities in tech and beyond.

Q2: How does Okta achieve growth, attract clients, and maintain profitability?

Okta's growth is driven by its cloud-native IAM solutions, which are critical for modern enterprises adopting zero-trust security. Its client base includes Fortune 500 companies and SMBs, attracted by scalable, user-friendly authentication. Profitability stems from recurring SaaS revenue, high retention rates, and upselling additional features like multi-factor authentication (MFA) and API security.

Q3: Why is Okta 101 important for nonprofits, and how can they benefit?

Nonprofits often operate with limited IT resources but face similar security challenges as for-profit organizations. Okta 101 helps nonprofits implement affordable, secure identity management to protect donor data, streamline volunteer access, and comply with regulations—all while reducing overhead costs through automation and integration with tools like Salesforce and Microsoft 365.


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